ShoreTel Newsletter March 2015

ShoreTel Newsletter
ShoreTel Newsletter  March 2015
Welcome to the March edition of brightstack's ShoreTel newsletter! The purpose of this newsletter is to keep you informed of the latest enhancements available from ShoreTel. We hope you will find this information useful and will help you become more productive and get the most value from your system with brightstack! For more information on any of these items reach out to your account manager or reply to this email or call us at 212-812-9450 option 2.

Business Communication is Personal Again


It’s time to get up close and personal again, the way business used to be. Where you could hear the kinetic energy in someone’s voice; get caught up in the natural synergy of group dynamics and collaboration. See eye-to-eye – literally – as the efforts of a virtual team come together.

It’s time to work human again. Today’s unified communication solutions, offered by brightstack® -- NYC’s premier technology partner for small and mid-size businesses -- can do just that.

Join Us for a scrumptious buffet luncheon at Affinia Manhattan and see live demonstrations from two industry-leading companies: ShoreTel and Lifesize.


This lunch and learn will be hosted on Thursday April 23rd, from 11:30 AM to 1:30 PM (EST).  Follow the link below to RSVP:

Business Communication is Personal Again Luncheon

Effective Training for Transitioning to Unified Communications


When upgrading from traditional wired phone lines to unified communication systems, business leaders face the daunting task of creating seamless change management. Transforming a company's modes of interaction offers long-term rewards but faces a pretty serious roadblock.

Most employees have little or no training in the use of new cloud-based technology and are apt to turn to their own familiar platforms -- or, shadow IT -- instead of learning those installed by a company's IT department. In other words, employees could compromise online security by accessing the cloud through non IT-vetted channels.

1) Teach What They Don't Know
Without employees understanding the ramifications of shadow IT use, business leaders stand to to lose their return on investment. Experts point out that it's futile to attempt avoiding shadow IT and it's better to confront it by making sure employees fully understand how to safely engage with shadow IT, wrote Tech Republic's Nick Heath.

For this reason, business leaders are often averse to adopting a unified communication system. The time and effort of strategizing accessible employee education and training is no small task.


2) Teach In An Approachable Manner
Managers who see the benefits of unified communications might ask: What is the best approach for training employees in new technology?

Writing for Healthcare Informatics, Michelle Kay posed one possible solution: approach training with the same strategy you would apply to writing an essay: introduce the technology, explain the technology, and explain it again.

Kay focused her suggestion specifically on the healthcare industry, whose clinicians' foremost concern is patient care. Learning a new phone system is not likely to high on a nurse's priority list but it's a necessary endeavor.

Though healthcare workers might not show interest in the logistics of phone use, they are attuned to how efficient communication aids in their ability to provide care. The same is true for any industry: employees focus most acutely on their job duties, giving only peripheral thought to how well an internal communication system work. The key is for business leaders to show their employees how unified communications will enhance individuals' abilities to perform their jobs.

3) Avoid Surprises
The first step of this journey, in Kay's example, is to alert employees in advance that a change is ahead. An effective introduction to training should clearly define the coming changes and who the key players will be.

Once managers prepare their employees to head in a new direction, they can explain the actual technology and how to use it. Employee knowledge does not end with the initial training, and managers should be prepared to keep open dialogue.

4) Create a Conversation
Where does that dialogue originate? According to Heath, education should begin by telling employees how to identify a cloud-based platform. This allows for a discussion of which cloud services can suit the needs of the company, and which have the potential to harm business functions.

Business leaders can solicit employee feedback and find the means to purchase the cloud services with which their teams are most comfortable. In this case, managers should be cautious of the apps and terms of conditions accompanying a service, and should confirm the service is compliant with federal regulations.

Employees need to know that even small things, such as using a single set of login credentials across the board, can leave a business vulnerable.

Department heads should encourage their employees to seek assistance in correctly using new technology, which encourages a smooth transition into unified communications.

Brilliantly Simple Mobile Video Collaboration Now Available with ShoreTel Sky Mobility
The growing popularity of software as a service (SaaS) reflects the
convenience, scalability, and security of cloud-based applications like
email, business process apps and storage. Virtual phone systems delivered
completely via the cloud, like ShoreTel Sky, are growing rapidly year-over year
as businesses recognize the time and money saved when application
upgrades, maintenance, and end-user support are handled by the service
provider, not by internal IT staff.

As a visionary provider of IP PBX phone systems and unified
communications applications, ShoreTel sees the future of communications
architecture as combining the best of two delivery methods: a hybrid cloud
communications platform that delivers the resiliency, control and availability
of an on-premises “hardware-based” phone system with the immediacy,
ease and flexibility of virtual PBX applications delivered from the cloud.

You can read more about ShoreTel Connect by clicking here
Five Communication Tools Your Millennial Employees Need

The Millennials—young people aged 21-34—are ranked as the largest generation in history and, by 2025, 75 percent of the global workforce will be comprised of Millennials. These 80 million men and women are digitally fluent and have the potential to reshape the business landscape.

Millennials are extremely mobile and prefer to conduct business on their smartphones and tablets across a number of different channels. They are extremely team-oriented and enjoy collaborating and building friendships with colleagues. Social media is a hot spot for communicating and research. To help Millennials be as successful and productive as possible while working, employers need to understand how they communicate and provide the right solutions.

Here is a shortlist of five UC functions Millennials need:

Video Conferencing. Having multimedia tools that include video available in the VoIP phone environment is critical. Employees need to collaborate instantly and turn a simple phone call into a group discussion. Millennials at work expect to use the latest collaboration tools, such as video conferencing with room-based systems, peer-to-peer video and web conferencing.

BYOD. Millennials already own their favorite smartphone and tablet, so make sure you can integrate their devices with your existing office phone system—securely, simply and cost effectively. Doing so will help Millennials stay connected from any location around the world on any network: voice over Wi-Fi, voice over 3G/4G or cellular.

Instant messaging. Millennials have no time or patience to wait for responses or a call back. Rather, they expect instant gratification and answers. Providing instant messaging and chat tools between employees needs to be an important cornerstone of your business phone system.

CRM. Your entire staff needs instant access to CRM tools and directories, and Millennials (even though they are young) know the value of having phone data aligned with business data in a CRM system.

Visual voicemail. Millennials are multitasking pros and can juggle many responsibilities and communication channels at once. Millennials are accustomed to having easy-to-use visual voicemail like their mobile devices provide. Ideally, their voicemail is integrated with their Microsoft Outlook inbox, giving them the ability to send and retrieve voicemail messages from email and also sync meetings with their Outlook calendar.

Make sure your Millennials have the UC functions they need to get your job done. Your aging phone system may need a makeover to keep up with the digital generation workforce. Learn how ShoreTel’s onsite and cloud UC gives all of your employees modern communications tools built for today’s highly collaborative world that is being transformed by Millenials.

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brightstack publishes a ShoreTel and Technology newsletter each month to keep our users informed and up to date with the latest offerings and news.
Address: 450 7th avenue, New York, New York.
Phone: 212.812.9450 | Fax: 212.812.9451
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